Direct Source at NRF 2012

As the proliferation of mobile devices is significantly changing the way retailers communicate with customers, Jennifer Hartle of Direct Source highlights the role of QR codes, Near Field Communication (NFC) and mobile applications, as well as the ROI implications of mobile point of sale (POS) technology. Learn the must-have tactics and strategies to succeed in mobile retail in the next 3-5 years. And hear about how Direct Source is helping big box retailers get their mobile strategies up and running.